The new Nike+ FuelBand design has been unveiled to day in a bid to encourage more activity during your day-to-day life, in a bid to help men fit into slim fit shirts.
With health and fitness proving an important item of consideration for the modern man, the new FuelBand has been designed to help gently encourage men to simply move around.
Designed to fit perfectly alongside any men's shirt or t-shirt work apparel, the FuelBand measures activity through a new medium dubbed NikeFuel.
Users set a target for the fuel they wish to reach every day, with the band displaying their level through a series of red and green LEDs that change as you approach your target.
Results can then be stored using the bands accelerometry system with data translated into time, steps or even calories depending on your overall goals.
Speaking at the launch of the design, Tour de France champion Lance Armstrong was full of praise for the design describing it as "a tool to get people more active".
The new band is set to be released in the UK this May.
